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Surfing the Wild Internet
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SURFING THE WILD INTERNET
Thomas F. Mandel
Scan No. 2109
SRI International
Business Intelligence Program
Menlo Park, California, U.S.A.March, 1993
Copyright 1993 by SRI International Business Intelligence Program.All
Right Reserved.
Contact the author (mandel@netcom.com) for further information or
copies.
EXECUTIVE SUMMARY
SRI International Futurist Tom Mandel describes the history, rapid
growth, andvaried interactions on internetworked computer systems such
as the Internet.Developed from research-related university and
government communicationssystems, the Internet is now doubling in size
each year. The entire globalelectronic information matrix, which
includes the Internet, will probably reachmore than 500 million users
by the end of this century. As a significant partof the infrastructure
for the emerging information society, the Internetreveals the major
new issues created by a world where copyright replacesproperty right,
theft becomes invasion of privacy, and the realities of
socialinteractions include on-line personas, information addiction,
virtual coffeehouses, and lovers who tryst without ever meeting
through the exchange ofe-mail and sexually explicit graphics files. In
this electronic community, a"new frontier" ethic among collaborative
users motivates continuing userinnovation in communications software,
information filters, and encryptionprograms. The first truly
wide-membership global community, the Internet hascreated and will
continue to innovate new versions of work and play, love andcrime in
human society. The major future uncertainty concerns the
evolvingboundaries of this network, the network's ultimate penetration
into corporateand personal spaces, and the dynamic effects of
increasing interconnectivity oneconomies, nations, and values.
SURFING THE WILD INTERNET
Computerized communications networks such as the Internet create the
technicalfoundation of the information society. Its rapid growth and
varied interactionsdefine the norms and aspirations of this new world.
One forecast that has proved true about the information society is the
rapidemergence of computer/communications networks. Throughout the
late 1980s andinto the present, no corners of the information
infrastructure exist whereconnectivity (linked computers and
communications systems) and internetworking(networks of computer
networks) are not growing explosively. The business,social, and
political consequences of increasingly dense connectivity will befar
reaching, and the patterns of change are visible in the activities
alreadygoing on.
Outside the public switched telephone network-the global computerized
telephonesystems-the Internet is the world's largest computer
internetwork. It developedin the early 1980s, as a restructuring of
the U.S. Department of Defense-fundedARPANET computer network, to
connect several hundred university and U.S.government mainframe
computers (hosts) for the exchange of electronic mail(e-mail),
information, and computing resources. Since 1986, the number
ofcomputer hosts on the Internet has grown at approximately 100% per
year, and byJanuary 1993, the Internet connected more than 1 300 000
hosts in nearly allmajor countries (see Figure 1). No one knows how
many people access Internetcomputer services, but estimates range from
8 million to 15 million peopleworldwide-and these estimates exclude
users on hosts that, for securityreasons, are invisible on the
Internet system. Although growth of the Internetin the United States
is slowing down (to 80% in the past year), growthelsewhere in the
world is just starting to take off. For example, the number ofhosts
increased 200% in the United Kingdom last year (where Internet hosts
nownumber more than 58 000) and increased some 170% in Japan, with
nearly 24 000hosts (see Items Worth Noting in the February Scan).
[Figure 1 deleted from this electronic version. It illustrates
thegrowth of Internet hosts from about 200 in 1981 to roughly 1.3
millionas of January, 1993. Source: SRI International.]
Growing alongside the Internet are the tens of millions of users of a
number ofpacket data networks such as Sprintnet, BT (British Telecom)
Tymnet, andCompuserve Packet Network and the tens of thousands of
companies worldwide thatlink employees with private local- and
wide-area networks-many of which connectto an internetwork. According
to John Quarterman, publisher of Matrix News,these corporate computer
networks are together already at least as large as theInternet itself.
Cellular radio networks such as Viking Express and Ardis nowprovide
interconnectivity to notebook computer users, and-in the
nearfuture-telephone systems will offer digital information services
that willeffectively make them large internetworks as well. New
internetworkingstandards that have rapidly evolved during the past
five years ensure that thecomplexity and connectivity of these
different networks and internetworks willincrease by several orders of
magnitude in the 1990s. At the end of thisdecade, internetworks will
link several hundred million computers together, andthe total number
of users with access to the global electronic informationmatrix will
exceed 500 million.
More interesting than the sheer volume of communications are the
mostlyunpredicted new behavior and social phenomena that the
internetworks nurture.An overview of the major developments hints
strongly at both the bright and thedark aspects of the emerging
information society.
People's Need to Talk
One of the most rapidly growing categories of exchanged files on the
Internetis personal communications. Today e-mail and facsimile mail
are the two mostrapidly growing new media for direct connection
between individuals,businesses, and other organizations. Experimental
network connections fore-mail between politicians and the public have
existed for many years, startedby telecommunications visionaries such
as Dave Hughes in Colorado, but nowthese experiments are spreading
rapidly. During the 1992 election campaign,President Clinton's
campaign staff publicized an e-mail address through whichthe public
could ask questions, express opinions, and provide or
receiveinformation. Compuserve still maintains an e-mail connection to
Clinton'sstaff, and reports suggest that members of Congress will soon
be addressablevia Internet e-mail. Because these channels can support
the samequestion-and-answer format that President Clinton has
popularized throughtelevised town-hall meetings, internetworking will
likely accelerate the changein the power relations of public political
dialog. Prodigy, the largest (innumber of users) U.S. interactive
consumer information service, recentlyannounced that it would offer
e-mail services to and from the Internet.Because e-mail addresses are
usually on password-secure personal computers,e-mail can exceed the
postal service as a private, secure communicationschannel. As a
result, even love and sex occur through electronic messages. Someusers
get to know each other in newsgroups (see below) and Internet
RelayChannel (IRC), start flirting, and carry on long-distance
electronicrelationships without ever meeting. Occasionally one even
runs into the networkequivalent of obscene phone calls. And some user
groups create text and digitalgraphic files of erotica, then swap
these files electronically with otherInternet users. These examples
are also the first public efforts to use theInternet for primitive
multimedia communications.
Real-time conferencing channels are much smaller than e-mail services,
whichcan exchange mail with almost all major private and public
networks through theInternet. The first computer businesses to offer
real-time computerconferencing services quickly discovered that their
customers liked to banterin real time about life-style and personal
interests. The Internet developed"chat" features as a result. One of
these features-IRC-provides real-timecommunications to thousands of
users worldwide at hundreds of different sites.IRC's structure has
different "channels," not unlike conference telephonecalls, that may
address any topic, from research to postadolescent prattle.Some
channels are completely private. Most, but not all, IRC participants
arecollege students using university Internet hosts around the world.
Within anIRC channel, it is not unusual to banter simultaneously with
users in Taiwan,Korea, Finland, Switzerland, Israel, Australia,
Canada, and the United States.Time-zone differences matter little to
the night-owl habitues of the IRC"virtual cafe." And English is the
language making global chat possible (muchas English created a global
rock music culture). Other, better-designedreal-time conferencing
systems, such as Scott Chasin's 4m (for forum), areemerging to meet
the growing demand for conferencing that is less chaotic andspirited
than often prevails in IRC.
Global Computer Conferencing
When the ARPANET started, a number of users developed programs so that
theycould discuss subjects of interest to them in text versions of
round-tablediscussions. A system of "newsgroups" and later
"mailgroups" emerged that userscan enter through the Internet, USENET
(a network of Unix and other systems),BITNET (a network of college
systems), and other networks. Users "subscribe" tothe newsgroups of
their choice, which are available to their host computersystems; they
read and respond to text messages within directories that
definespecific topics of interest. The more private mailgroups go to
individualsubscribers rather than hosts, and membership in some (such
as mailgroupsdiscussing computer security) is restricted to qualified
people. Earlynewsgroups focused on computer use-an early group
addressing "computer risks"still thrives today-and science fiction. By
the mid-1980s, just before theInternet started growing rapidly,
perhaps 300 different newsgroups wereavailable over thousands of
computer systems. Today, more than 3000 suchnewsgroups are available
to more than 1 million hosts and perhaps ten times asmany individual
users. The public electronic file listing all known mailgroupsis some
300 printed pages long. Though many newsgroups are technical, the
mostactive address social, political, recreational, and other special
interests.The technical information frontiers have rapidly transformed
into habitats forpersonal and everyday use, and on a global scale.
Freedom of Information
The Internet is awash with information, both useful and banal. In a
very realsense, the entire Internet (and other internetworks) is
becoming one extremelylarge, globally distributed, and mostly public
electronic library, post office,and discussion forum. The Internet
evolved with a strong and explicitphilosophy of sharing information
(mail, documents, programs, data, andgraphics), and that perspective
has dominated how the system works today. Theinternetwork has evolved
into a web of public and private channels bounded byexplicit security
barriers. Occasional network horror stories-such as the 1989computer
"worm" originated by a Cornell University graduate student,
whichincapacitated hundreds of public and private computers on the
Internetsystem-have actually improved the overall reliability and
security ofinternetworking. In this context, a distinctive
new-frontier ethos hasdeveloped among Internet users, championing the
free exchange of informationand the intricate new issues of on-line
etiquette, expression, and userprotections against vandalism,
harassment, invasions of privacy, and commercialsolicitations. These
users' credo is "Information wants to be free."
Texts from the Internet Library
The originating purpose of the Internet was the exchange of computer
files, andthis exchange remains a primary activity on the network. A
basic Internet toolis FTP, a program that enables users to move files
from one Internet computerto another. Some large corporate and
university systems maintain large publicFTP directories-"anonymous FTP
sites"-listing all the files available to publicaccess. But as the
Internet grows, simply finding where programs are locatedbecomes
increasingly difficult, so easy-to-use search tools make this
taskeasier. Archie, one of the most widely used programs, can locate
the more than2.1 million computer programs in the Internet public FTP
directories, accordingto Ed Krol, author of The Whole Internet User's
Guide and Catalog. An Archiesearch is usually straightforward and
simple; it can take as little as a minuteto identify specific programs
worldwide that are publicly available via FTP.Archie is relatively
crude compared to newer programs to search for informationon the
Internet. Gopher burrows through indexes of files; presents the
contentsmuch like a multiwindow, interactive card catalog in a library
does; and letsthe user browse the contents of selected documents.
Different Gopher serversprovide access to different kinds of
information on different parts of theInternet-from UPI press feeds as
an indexed resource to entire libraries ofbooks. WAIS (Wide Area
Information Service) is a newer and more sophisticatedInternet
information searching program (see D92-1612, Wide-Area
InformationServers: An Executive Information System for Unstructured
Files). WAIS letsusers ask simple questions, essentially searching
WAIS-directoried filesavailable on the Internet for particular words
and phrases, and refiningkeywords until they locate desired files.
Some 250 WAIS libraries are currentlyavailable free on the Internet,
maintained by volunteer effort and donatedcomputer time. Commercial
services such as Dow Jones Information Service alsouse the WAIS
interface to provide searchable information on a for-fee basis.
Computer Fun and Games
Internet users were quick to use internetworking for recreation. Whole
EarthCatalog founder Stewart Brand (in "Fanatic Life and Symbolic
Death Among theComputer Bums," Rolling Stone, December 1972) first
described the tendency ofmainframe-computer programmers to create and
play new computer games for hourson end. This phenomenon is repeating
on the Internet but with a new twist:During the past several years,
several hundred interactive, multiusersimulation games (or
environments)-MUDs and MUSEs-have popped up on Internethosts. MUD
stands for Multiuser Dungeons and Dragons and MUSE, which is
moregeneric, means Multiuser Simulation Environment: computer versions
of boardadventure games. Several hundred MUDs and MUSEs are now
running on mostlyuniversity-based Internet systems, and many are
accessible from elsewhere onthe network. MUSE users take advantage of
special computer languages to createin-text fantasy environments that
can interact with each other as if theirindividual MUSE were a real
world. Most MUSEs are wild, chaotic science fictionor fantasy worlds,
but some are very serious experiments. Cyberion City, a MUSEthat
"lives" at the Massachusetts Institute of Technology (MIT) in
Cambridge,Massachusetts, is a multilevel "spaceship" being designed,
built, andconstantly modified by elementary, high school, and college
students (and a fewadults). Several computer research companies are
exploring the MUSE medium, andat least one graphical MUSE interface is
under development in Europe. Many ofthese simulations are available on
the Internet.
Semi-Intelligent Bots
Finally, semismart software programs-bots (for robots) are appearing
in certainparts of the Internet. These programs reside in various
applications andperform tasks tailored to an individual user's needs.
Some IRC users programbots to record conversation, note the arrival of
and send messages to specialfriends, and provide information on
request to other users. In the MUSE world,bots can be programmed with
distinct personalities; in Cyberion City, thefashion is to create a
personal bot that will greet visitors to the user'ssimulated world
when the creator is not logged on. Bots represent the
firstuser-programmed steps toward true network agents-programs that
will performspecific services for individual users anywhere on the
network.
Besides performing these explicit communications functions, the
Internet iseffectively an experimental social system, inhabited by
computer-literatepeople and shaped by the infrastructures, standards,
protocols, expertise, andvalues that enable communications through the
internetwork system. The majorimplications of this new system emerge
from the patterns of interaction alreadyvisible within it:
o An information community. Internetworkers share only information,
and thisfocus profoundly redefines the basic issues of human
community. Copyrightreplaces property right, computer security
replaces home security, file erasurereplaces arson, freedom from
harassment replaces invasion of privacy. Thematerialistic, racial,
gender, and occupational stratification of society issuperseded on the
Internet by a new class structure based on expertise,connectivity,
access, and "on-line persona." This change redefines the powerand
privacy assumptions that developed around other communications:
Thetechniques of mass-media advertising and personal solicitation are
widelyscorned by the internetworking population. Politics, work, and
recreation areundergoing redefinition as well.
o Information junkies, information overload, and hypersegmentation of
interest.The new information world has revealed human psychological
tendencies andlimitations unknown a decade before and is penetrating
and opening individuallives in unexpected ways. Curiosity and facility
with network tools arecreating a growing number of people extremely
adept at gathering informationoff the Internet and connected systems.
Some of them have become informationjunkies, avidly collecting trivia
just for the sake of the search. Addiction tonetwork personal
communications and discussion groups is a problem for others.The
Internet defines new kinds of addiction, abuse, and
"cyberpathologicalbehavior." Users less avid for information sometimes
complain of informationoverload-a rare complaint just a few years ago
but one that is common today.One result is that new kinds of
message-handling and filtering programs areemerging, creating personal
windows of interest through which unwantedinformation may not pass.
Individual "bozofilters" allow newsgroup users toavoid seeing postings
by irritating cosubscribers, and "killfile" commands letwire-service
subscribers exclude news on particular topics. With 3500newsgroups and
a third as many mailgroups, users must focus quickly on whatmatters
most, creating a hypersegmentation of interest areas.
Specificnewsgroups exist on a broad range of social, legal, and
business issues (in theUnited States, Germany, Australia, and other
countries); on software; oncomputer hardware; and on nearly every
sport and hobby imaginable. These toolswill accelerate a trend toward
narrow but intensive information andcommunications that enhance
personal identity and overlapping, highlycollaborative communities of
interest. The diversity of Internet microsegmentswill undoubtedly
increase as more users come on-line, but frontier innovationmay become
a fringe user activity as more conventional, middle-class usergroups
emerge.
o Collapse of boundaries and codes of privacy. The Internet and other
parts ofwhat John Quarterman calls "the information matrix" are
timeless and placeless.A message sent by a student in Melbourne in the
evening is read immediately inthe morning by another in Ohio;
conversations go on continually in IRC; informationsearches and
transfers keep the network alive 24 hours a day, 365 days a
year.National boundaries are essentially meaningless on the network:
Interaction,trade, crime, and surveillance occur continually and in a
global context.Although many countries' laws restrict the movement of
many kinds ofinformation without special permission, no real physical
or electronic barriersexist to distributing information from one
country to another in seconds. Themost important boundary issues
concern personal privacy and informationsecurity. The early Internet
and many of the computer systems on it werevulnerable to snoopers and
computer crackers, and the growth of the network hascomplicated
security concerns enormously. But the network was designed to
berelatively open, and many underbudgeted systems administrators are
lax aboutsecurity. As a result, users seeking privacy have designed
their own encryptionprograms for personal communications and files.
Despite threats by U.S. andother government agencies to control
encryption resources legally becauseencryption software may facilitate
computer-related crime, the genie ofpersonal encryption is already out
of the bag. Internet-based programs toencrypt host-to-host
communications are also emerging.
o Collaborative work and grass-roots community ethics. Government
intrusion onthe encryption issue rubs raw against the new-frontier
standards of theInternet community. The Internet is itself the
outstanding achievement ofcollaborative computer work among a large
number of computer and communicationsprofessionals working together on
a wide range of specific projects over a longperiod-a model for
high-technology work of the future. Newsgroups andmailgroups and the
programs to read and post to them were all the result ofsmall groups
of people thinking up new and better ways to exchange information,an
impetus that has doubled the number of newsgroup reader interfaces in
thepast two years. These activities also reflect the new-frontier
camaraderieamong users. Some of the best e-mail interfaces on the
network were created byInternet users, then became available to
everyone for free. The Internet'srapid growth and permissive
management are creating new ethicalissues-copyright infringement,
false identities, shared pornography, on-lineharassment, and the uses
of advertising-that are discussed widely and seriouslyby the user
community.
o Heterarchical management. Overall, the Internet has no central
controller,and network governance is coevolved across many different
sites rather thanhanded down from a central location. This paradigm
makes the Internet a modelfor flat, decentralized organizations and
management systems of the future. TheU.S. federal government, regional
public and private institutions, telephonecompanies, and several large
corporations all participate in managing thenetwork's backbone (the
network of information superhighways) and setting a fewgeneral rules.
Business, universities, and other owners of systems add theirown local
rules. But different clusters of users create and self-policestandards
of conduct for activities in which they engage.
o The dynamics of interconnectivity. Finally, connectivity is a
property ofcomplex systems that can profoundly affect system behavior,
yet the dynamicconsequences of increasing connectivity are simply
unknown. The shutdown ofcomputer systems by the Cornell computer
"worm" and the 1987 crash of the U.S.stock market (driven largely by
highly interconnected and computerized tradingprograms shifting the
resources of huge mutual and pension fund accounts) showthe negative
potential impact. In the longer term, the emergence of acollective
mind-millions of individuals connected interactively to the
samesources of imagery, information, and rhetoric-is likely to create
entirely newsocial, political, and market dynamics.
The preceding examples represent a very selective slice of what is
going on theinformation matrix. In the midst of it all, a truly new
electronic culture isbeing invented on-line by the computer expertise
and communicative behavior oftens of millions of users of the Internet
and its interconnected public andprivate hosts.
TechMonitoring Home Page
Media Futures Home Page
Business Intelligence Center Home Page
SRI Home Page
Copyright 1994 by SRI International. Questions and comments to
Marcelo Hoffmann, hoffmann@sri.com.